how to start a movement (the mail-art project) began in june 2020 and has welcomed over 500 participants since. It is a 3-week durational experience with a closing collective event containing a zine workshop and a dinner.
The entire project is designed to fit within the frame of your everyday life, respecting the rules of a 1.5 meter society.
When joining the movement you will engage with your everyday life in a different way by exploring, in an intimate yet collective way, the protocols, dynamics and norms that we produce, follow and maintain on a personal, political and societal level. Through a series of interventions and missions how to start a movement aims to empower the participants’ everyday life while subverting and disrupting the hidden rules of society.
Over the course of 19 days each participant will receive 15 envelopes in their mailbox. In each envelope you will find instructions, readings, messages, material and traces that you will have to look at, follow or engage with.
The time you need to commit to it varies each day from 10 minutes to an hour. some days will require you to just look at the material while others will require you to go outside and go on a mission by following an instruction. You can integrate the missions in your daily life, on your way to work, the supermarket or on your daily walk.
about how to start a movement
HOW TO START A MOVEMENT is a series of interventions and mis- sions in which different individuals get the opportunity to explore, question and disrupt the protocols, dynamics and rules of (semi) public spaces, institutions and venues. The missions consist of instructions you receive and execute together or individually. You can receive these instructions through printed cards, digital channels, verbally and so on. Some of the missions are role playing games with specific roles and instructions, others are workshops, multi-interpretable assignments or instructions you can do on your own whenever you feel the need to raise your voice or respond to the harsh reality. With some you need to be physically present, others you can do from your home using the internet, your telephone or non-electronic mail. By creating different types of missions with different threshold levels it is possible for everybody to join the movement at some point to take back their power, claim their voice, and empower themselves by setting some- thing in motion.